The BEACON is a BLE technology that permit to send a broadcast message to all the smartphones that are in the range of the BLE.
BEACOM is unidirectional, this means that there is a BEACOM station that send a message to the smartphones but is not possible that the smartphones send a message to the BEACOM station.
BEACON transmit continuously its messages.
The applications for BEACON are many:
Advertising, Retail, Events, Culture, Hospitality, Airports, Tracking, Security, etc.
BEACON technology is compatible for Android and also for iOS.
Types of Beacon protocols